In the textile business, the Aditya Birla Group is the world’s largest producer of viscose staple fibres. AV Group NB is proud to be a member of the Aditya Birla Group presence in Canada and to be supported by the strategic advantages of global research, knowledge, and skills.
CARE MADE FASHIONABLE
Presenting Antimicrobial fibres by Birla Cellulose. This speciality fibre inherently possesses Antimicrobial properties which inhibits the growth of microbes (Bacteria and Viruses) on your Apparels & Home-Textiles, and kills them to the extent of 99%. This makes Apparels and Home-Textiles safe without compromising on performance and fashion.
EXCELLENT FLUIDITY. EFFORTLESS DRAPE.
Birla Viscose combines the comfort and luxury of a natural fibre, with the engineered precision of a man-made fibre. Made from wood pulp, a sustainable and renewable natural resource, Birla Viscose is not only bio-degradable, it is the first viscose in the world that adheres to the highest levels of safety and purity standards, offering maximum product quality with minimal environmental impact. Birla Viscose enriches every garment with fluidity, lustre, softness, drape and comfort. Excellent for skin, these silky fibres inspire effortless style and elegance to everyday apparel.
LUXURIOUSLY SOFT. NATURAL SHEEN.
Birla Modal is the ultimate in softness and fluidity combines with enduring strength and superb performance. As the second-generation innovation of viscose, the production process has been perfected to accentuate its brilliant lustre, soft feel and excellent drape while also improving its utility. In addition, the fibre is derived from a 100% renewable natural resource, allowing it to biodegrade and fully return to nature. Birla Modal blends beautifully with other fibres and fulfills the age-old demand of combining fashion with function.
HIGH IN STRENGTH. SOFT ON SKIN.
Birla Excel is a revolution in fashion. A fibre that is truly eco-friendly, Birla Excel is made from a unique closed-loop process where the byproducts are completely reused, thereby minimizing discharge and reducing environmental impact. Designers swear by this resilient, wash & wear fabric as it imparts wonderful lustre, drape and softness. Its unique propensity to fibrillate can be controlled or accentuated for aesthetic versatility.
VIBRANT COLOURS. ENVIRONMENT FRIENDLY.
Birla Spunshades is our dope-dyed fibre, made using an innovative Colour Lock Technology. Fabrics will not fade even after multiple washes as pigments are embedded into the fibre itself versus conventionnal fabric piece-dyeing. Birla Cellulose holds majority global market share of coloured fibres and has an extensive palette of 74 ongoing colours across key shades.
NATURAL FLUID FASHION NOW ECO ENHANCED.
Livaeco by Birla Cellulose, our nature based fibre that is now eco-enhanced. Sourced from FSC® (FSC® C118017) certified sustainable forests, the journey of every Livaeco tagged garment can be traced to its origin. Livaeco is Pro-Planet & helps save water, increases forest cover & reduces CO2 emission, so your choice not only makes you fashionable but also helps preserve the environment.
Introducing LIVA REVIVA, backed by our commitment for transparency, traceability & technology. Next gen fibres made using 20% alternate feedstock and rest wood pulp laying emphasis on responsible manufacturing.
From the Forest to the Runway
From the forest to the runways, our pulp takes a few turns before becoming high grade textiles used exclusively in the manufacturing of fashion apparel and home textile brands all over the world. AV Group NB’s parent company, Aditya Birla, gives it unprecedented access to a global market.