What Sets Us Apart
Our exceptional product begins with sustainable forest management,. Wood is then harvested to produce dissolving grade pulp at AV Group NB’s Atholville and Nackawic mills. Dissolving pulp or specialty cellulose is used for the manufacturing of natural-based, viscose staple fibre used to make natural fabric for the apparel and home textile industry.
Natural Based Fibre
Our natural-based fibre is designed specifically for apparel and home textile applications, and can be utilized in its 100% form.
Giving New Life to Pulp Products
Our pulp, in its 100% form, is exported to India for processing and manufacturing to create some of the world’s highest-quality fibres for fashion designers and consumer brands across the globe.
Access to Global Markets
Aditya Birla is the world’s largest producer of viscose staple fibres.
AV Group NB Product Lifecycle
The pulp, in its 100% form, is exported globally for processing and manufacturing to create some of the world’s highest-quality fibres for fashion designers and consumer brands across the globe.
From the Forest to the Runway
From the forest to the runways, our pulp takes a few turns before becoming high grade textiles used exclusively in the manufacturing of fashion apparel and home textile brands all over the world. AV Group NB’s parent company, Aditya Birla, gives it unprecedented access to a global market.