Our Fibre
LIVA FLUID FASHION
FIBRES FROM NATURE
LIVA stands for the high quality fabric made using natural cellulosic fibres of Aditya Birla Group.
We are New Fibre
From forests, to pulp and non-woven fibre, AV Group NB is part of a chain that benefits from Aditya Birla’s in-house research and development centres are spread across the value chain. AV Group NB’s Atholville and Nackawic mills produce high content dissolving pulp or specialty cellulose for the manufacturing of natural-based, viscose staple fibre used to make rayon in the apparel and home textile industry. Our natural-based fibre is designed specifically for apparel and home textile applications.
Apparel
Trousers, Shirts, Denims, Knitwear, Women‘s wear, Uniforms
Woven Textiles
Bed & Bath Linen, Throws, Cushions, Table Linen, Floor Linen
Non-woven Textiles
Wipes, Hygiene Segment, Medical Textiles, Industrial Products
Our Fibre Lifecycle
From the forest to the runways, our pulp takes a few turns before becoming high grade textiles used exclusively in the manufacturing of fashion apparel and home textile brands all over the world.
