Our leadership team at AV Group NB is committed to ensuring the company is well poised for continued growth and success globally by supporting New Brunswick’s forestry dependent communities


The Aditya Birla Group’s strength lies in the diversity of its people, their thoughts and their experiences. It has evolved by embodying the five core values of Integrity, Commitment, Passion, Seamlessness and Speed.

Our Team

Vishnu Sharma
VP Logistics, Sourcing and Sales
Conway Elkins
Director Woodland Operations
Ashley Irvine
President and Unit Head NB Mills
Mike Légère
Director Government Relations and Communications

Our Mission

It is our mission to be the global leader in dissolving grade pulp production by adhering to the highest standards of safety, quality, and responsible sustainability.