About Us

The Aditya Birla Group is a US $28 billion corporation, the Aditya Birla Group is in the League of Fortune 500.  It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities.  In India, the Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007.  Over 60 per cent of its revenues flow from its overseas operations.

The Group operates in 25 countries - India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.

What is viscose fibre?

Aditya Birla Group, with its rayon manufacturing operations in India, Indonesia and Thailand, is the world’s largest producer of Viscose Staple Fibre. Though these plants operate as separate entities, the company integrated the identity of its fibre business under an umbrella brand, ‘Birla Viscose’, to showcase the unique features of viscose – Feel, Comfort and Fashion – the attributes providing sustainable value to discerning customers all over the world. This brand quality also accords a powerful image to the industry leader status of the group in the global rayon industry.

Viscose is produced by using wood pulp – a product as natural as any natural fibre, with an array of choices to meet customers’ needs. Viscose is completely biodegradable. In comparison to cotton, it is softer, more absorbent and more comfortable to wear – whether in 100% form or in blends with other natural and synthetic fibres.

“Birla Viscose” finds application primarily in shirts, trousers, diapers, sanitary napkins, tissues, wipes, knitwear, towels and bed linen. It absorbs twice as much moisture as cotton, ensuring more wearing comfort, in addition to vibrant and cheerful colours. “Birla Viscose” is available in raw white mat and spun dyed collections with over 5,000 colours, a denier range from ultra fine 0.8 to 20, and lengths from 32 mm to 120 mm. Specialty ranges include chlorine-free and anti-bacterial fibre for personal and hygienic uses.

Birla Viscose is a very versatile fibre and can be used as 100% or in a blend with other fibres to give comfort, feel and fashion. (www.thairayon.com)